Before the series
In Service Of · 2026
The question
What if every service business were held to the standard of a five-star hotel?
What I made
A working library of hospitality principles, translated for industries that serve people, from legal and healthcare to finance, retail and technology.
Why I made it
I was interested in the tiny things great hotels do that make service feel unusually thoughtful, and whether those same principles could work somewhere completely different.
This project is password-protected. Curious? Email me.

