Before the series

In Service Of · 2026

The question

What if every service business were held to the standard of a five-star hotel?

What I made

A working library of hospitality principles, translated for industries that serve people, from legal and healthcare to finance, retail and technology.

Why I made it

I was interested in the tiny things great hotels do that make service feel unusually thoughtful, and whether those same principles could work somewhere completely different.

This project is password-protected. Curious? Email me.